As a communications strategist, speaker and trainer, Emma Gibbens has worked across the world shaping cultures through conversations.

I’ve spent the last 15 years inside some of the most high-stakes conversations on the planet from presidential campaigns to pandemic response, from global startups to grassroots communities, from boardrooms to outback town halls.

My work has taken me across North America, Trinidad and Tobago, Australia, and beyond, leading movements, building cultures and turning dialogue into real, lasting change.

The start of my career was working to elect Barack Obama in 2008. In 2017, I ran the successful marriage equality campaign in Western Australia, flipping it from polling last to one of the highest yes votes in the country. In between campaigns I’ve worked in Silicon Valley, on two major infrastructure projects and a virtual human rights museum.

Most recently, I co-founded a business called Acknowledge This! With Rhys Paddick, we trained over 30,000 people across Australia on how to lead with authenticity, listen deeply and have the kinds of conversations that actually shift culture.

Along the way, I’ve coached executives and Premiers, designed culture strategies for government and industry and delivered keynotes across sectors. What I’ve seen everywhere, from Indigenous communities to multinational corporations, is this: culture lives in conversation. Not in posters. Not in policies. But in the way we talk to each other, especially when it’s difficult to discuss.

I bring a systems lens, a campaigner’s urgency and a deep belief in humanity. I don’t do fluff, I prefer to get into the real and raw discussions. I help teams get unstuck, organisations get honest and leaders step into curiosity over control. If you want to build a culture that’s not just stated but practiced, I’m here to help!

projects I’ve been involved with

2017:
Marriage Equality

The greatest honor of my campaigning career was leading the Marriage Equality campaign here in Western Australia. Small state, big hearts!

2018-2020:
TEDx Perth

After speaking at the TEDxPerth 2017 main event, I was invited to join the curation team. My role was to source great people to speak, and shape their TED talks.

2021:
Covid-19 Comms Team

For six months I joined the COVID-19 Communications team to help launch the COVID-19 Vaccination campaign, among other responsibilities. We had two lockdowns during this period, and assisted with emergency communications as required.

2019-2021:
Museum of Freedom and Tolerance

The Museum of Freedom and Tolerance is a virtual human rights museum focused on elevating diverse voices through the arts. In my role as General Manager, I worked alongside CEO Shaheen Hughes to bring the vision to life.

2016-2017:
WA LABOR

After Trinidad and Tobago, I was approached by WA Labor. After an incredible Skype call I was on my way to elect Mark McGowan.

2015: Presidential Election In Trinidad and Tobago

Working for Vestige Strategies alongside experts in mobilising Black voters, we helped the Peoples National Movement elect Keith Rowley as President.

2020 - 2024:
Acknowledge This!

Starting as a conversation between friends, Rhys Paddick and I created Acknowledge This!, a 2 hr training program that teaches people why Acknowledgement of Country is important, and how to give one that feels deeply authentic and meaningful.

2008:
ELECTING OBAMA

My first campaign was in my hometown working to elect Barack Obama as POTUS and comedian Al Franken to the Senate. I worked so hard that I fell asleep one night while phone-banking!

2010:
WISCONSIN

My next campaign was working to elect Mayor Tom Barrett as Governor of Wisconsin. We failed in that mission, but I worked with a brilliant team, many of whom are still in Wisconsin politics today.

 

2012:
Ami Bera

Moving to Sacramento, California for six months to flip the seat and elect Democrat Ami Bera set me on the path of campaigning as a career.

2010-2012:
COLLEGE DEMOCRATS

Highlights of my time as VP of College Democrats of Wisconsin include a cross-country road trip to the national convention, getting elected to the National College Democrats of America Board and, of course, holding the Capitol during the 2011 Collective Bargaining Protests.

2013-2015:
Women Get It Done

Scaling a group mentoring organisation for women from just the San Francisco chapter to 5,000 members and five chapters in other major cities was deeply purpose-driven work.

2013:
OrganiZer Inc

Moving to the Bay Area, all I wanted was to work in Silicon Valley. Luckily I got a chance to work at a startup - Organizer Inc - that perfectly intersected with my campaign experience.

2019-2020:
Town Team Movement

Town Team Movement enables local communities and governments to connect, organise and to create better places.

Working at TTM when COVID-19 hit in early 2020 was thrilling - we had space to innovate and try new things, including running a DigiConference.